I’m a strategist. And I love what I do. My goal is to always make something that matters and to never forget our humanity.
Skillz Case Study
In 2018, I led the strategy for Skillz that generated over $60M in incremental revenue while returning the brand’s stalling user growth to the same levels that saw it top the Inc. 5000. The full case study can be be downloaded below.
Following the success of player testimonials, Skillz embarked on their most ambitious and expensive campaign to date - a short docuseries of players telling their stories, in their way, on their turf. I was the lead strategist on this currently ongoing project.
Skillz Competitor Analysis
Skillz hadn’t had a massively successful campaign in quite some time. Which is why I embarked on a competitor analysis to survey the market. As a result, I outlined three ways Skillz can be more creatively distinct, which, as research shows, drives more sales, a key effectiveness metric for Skillz. This was one step toward the development of a new ad campaign. View the full deck here.
I co-produced Pier Kids, a documentary about homeless queer youth of color. The film had its world premiere in 2019 at Outfest film festival and won the coveted Special Programming award.